About us

Owning a Boutique has always been a dream.  I was not sure what form the dream would take, but the idea of creating a path of my own and doing things my way has always been at the forefront of my mind.  Fashion has captivated me for as long as I can remember.  As a child, I sketched models in various silhouettes, colored in vibrant prints and textures and styled my mother for her workday.  After my first retail position in High School, I knew there was no turning back.  

Fast forward through college, numerous majors and two degrees, I found myself in a corporate career that was not fueling my creative energy.  Finally, the time felt right and after saving, saving and saving a little more... I launched Ello Boutique.  I have had a few hiccups along the way but more importantly, I have learned so much about starting a business and perseverance.  The overwhelming feeling that engulfs me when I'm in my element, surrounded by beautiful textiles, is one that I will always cherish.

Thank you for visiting my little online paradise.  I hope you find something that you love, that hugs your curves and brightens your day each time you put it on!